University style guide
Our internal dictionary of-sorts, where we explain Rochester-specific nuances, such as official titles for academic schools and campus buildings, how to notate alumni, and what needs to be capitalized (and when!)
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Resources and guides
We’ve compiled a handy set of guides, tips, and downloadable resources. These are a great jumping-off point as you navigate communication and marketing initiatives in your department or office.
Branding, logos, and licensing
Download web- and print-friendly University logos and lock-ups, get branded file templates, and understand brand dos and don’ts
Web, SEO, and digital accessibility
Learn about content strategy, how to write for the web, and how to make your website user and search-engine friendly
Social media guide
Explore best practices, guidance, and advice for leading and managing University social media accounts
Media coaching
Rochester faculty and staff can get tips for planning media engagements and participating in interviews
For members of the media
Media resources include information about visiting and reporting from campus, access to experts, and media relations contact information